TESCO LOVES BABY LAUNCHES THE ESSENTIAL PARENT COMPANY BABY
GUIDES IN STORE
Tesco Loves Baby has launched The Essential Parent Company Baby Care Guides and single DVDs in store and Tesco.com, to support parents through every step of their baby’s development.
This is the second stage of the partnership between Tesco Loves Baby Club and The Essential Parent Company, who have teamed up to provide parents with a wider range of articles and how-to videos from leading child and healthcare experts including the Royal College of Paediatrics and Child Health, UNICEF UK Baby Friendly Initiative, St John Ambulance and many more
Parents will be able to buy the complete set of DVDs, which have visual demonstrations and advice on key parenting topics including breastfeeding, formula feeding, development, first aid and many more. These will be available in store and online at £19.99 each.
Single DVDs will also be available to ensure parents receive the help and advice they need during key stages, with topics including Your Baby’s First Month, Sleeping, Breastfeeding, Formula Feeding, Introducing Solids and First Aid. These DVDs will be launching in over 240 Tesco stores at £3.99 each.
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